• Explainer video process

  • DISCOVERY

    We will send you a blank brief form by email and ask you to complete it. Spend time on this: the brief should contain plenty of detail, so we can gain a really sound idea of what you want, why, when and how.

    We’ll then review the brief, brainstorm amongst ourselves and set out our initial ideas in a script.

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  • Explainer video process

  • SCRIPT

    This script or storyboard will form the basis of our first presentation to you. Here we will outline the concept we’ve come up with – taking account along the way of any ideas or comments you have – and give you the chance to visualize how your video will ultimately look.

    The next stage is scriptwriting – a creative process that takes time. We will continue to refine the script, in close collaboration with you, until your message is perfect. As you can imagine, your input is vital to this part of the process.

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  • Explainer video process

  • STORYBOARD & VISUAL CONCEPTS

    After settling the script and brand message, we move on to the storyboard: essentially, a visual representation of your final video. We start with the bare bones, building up each detail carefully – again, in close collaboration with you. Our aim is to build a video that ultimately delivers your company’s message perfectly.

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  • Explainer video process

  • VOICEOVER & MUSIC

    Our voiceover director will find the perfect voice (male or female) to narrate your video, using an accent compatible with your audience and in a tone that suits your message. Recording takes place in a professional studio to ensure the best sound quality.

    We will also help you choose accompanying music and sound effects, blending them into your video at just the right moments.

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  • Explainer video process

  • ANIMATION

    Once all the details are settled, we’ll pull them together to create your perfect video. Your company’s message, told seamlessly and beautifully through animation!

    The video will be made available to you in 720p HD quality MP4 format for you to use freely.